Going Viral.

I happened to peek at Google Trends this morning as I prepared this post. Taco Bell was trending up big at #11 with “Today’s the day! A base was stolen in the World Series™, so all of America can steal a FREE Doritos® Locos Tacos.” My lunch plans have just changed. Going viral is the Holy Grail of marketing.Continue reading “Going Viral.”

Life Expectancy Plunges

“Life expectancy suffers biggest postwar fall” — Covid prompts drop in 29 developed countries, with US men losing two years (September 27, 2021 Financial Times, page4) If you catch yourself wondering why I get paid the really big bucks, it’s because I find little bits of actionable intel in hard-to-find places, like the International Journal of Epidemiology.Continue reading “Life Expectancy Plunges”


I must admit I had to look up the definition of a hypocrite to be absolutely certain. A hypocrite is a person who indulges in hypocrisy. No surprise. According to Merriam Webster hypocrisy is defined as “behavior that contradicts what one claims to believe or feel.” In a bitter recall election, Newsom handed ammunition toContinue reading “Hypocrisy??”